Archive for February, 2008

Last week, Google hosted its second Google Geek Night in Sydney, which was a great occasion to review some of their products and especially You Tube.

In Australia You Tube is:

• Over 3 milion unique monthly visitors.
• Number 1 Entertainment site on the Internet in Australia.
• Average user spends 35 minutes on site each month.

You Tube is used and monetized as a brand channel. You Tube is the one stop to build brands online. Helwett Packard has been one of the first company to use You Tube to promote their brand by customizing the You Tube homepage for a couple of weeks. The advertsing solution is appealing, but it is mostly targeted at big companies as the advertsing package start at AU$30,000/ day.

Another interesting thing about You Tube is its audience. There is a common misconception that You Tube’s audience is only comprised of teens and uni students. While 53% of the website audience is represented by visitors below 34 years old ( including 27% of 18 -34 years old), 47% of the visitors are 35 and older, including 27% between 35 -49 years old. In fact You Tube audience is actually really similar to the Australian online population.

The Australian and New Zealand search marketing industry is growing, but there is a lack of information on the industry. There are plenty of SEO/SEM industry surveys on the internet (SEMPO and SEOMOZ), however these surveys have strong focus on North America.

At SEO Sydney Blog I wanted to tackle this issue and therefore I released a survey dedicated to Australia and New Zealand. The survey has 10 questions and will take about 5 mins to complete. The survey is anonymous and the results will be published on the second week of March.

If you are a SEO/SEM professional in Australia and New Zealand, feel free to take the survey.