Archive for January, 2008

According to B&T, News Digital, one of the leading online player in Australia, has made strong investment in Asia by investing in the Singapore-based travel search engine Bezurk.com. Bezurk.com is a travel meta-search engine providing information to 80 major travel websites and also provides price conmparisons on travel products. The price paid by News Digital has not been revealed by Bezurk.com is valued at more than $22 M.

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According to September 2007 data from Hitwise, the Australia shopping and classified websites landscape is dominated by the auction website Ebay with an overall market share of 33.57% (including Ebay.com.au and Ebay.com).

The second biggest player is Amazon with only 2.06% of market share. Trading Post Online, the online platform of the classified newspaper Trading Post is in third place with 1.63% of the market.

IT hardware providers Dell and HP are capturing repsectively 1.07% and 0.92% of the market, while online ticket shopping websites (Ticketek and Ticketmaster) end- the Top 10 ranking.

According to the October 2007 data from Hitwise , the most popular website in Australia is (without much surprise) Google Australia with an estimated market share of 7.47%. The top 3 websites include NineMSN (the Australian MSN portal in partnership with Channel9) with 2.66% and MySpace with 2.17%.

The overall Google market share, including Gmail, Google Search products and You Tube, reaches around 10.5%. On the other hand Yahoo search, Yahoo7! (the Yahoo portal in partnership with Channel 7) and Yahoo Mail only reaches 2.12%, which is lower than the market share of MySpace.

While really popular in Australia, Facebook is outranked by Myspace with a market share difference of 1.06%.

It is also important to notice that the only non ‘fully online‘, commercial company in the Top 20 Australian websites is actually CBA Netbank (Rank 17), the online banking service from the Commonwealth Bank of Australia. The Australian Bureau of Meterology is ending the ranking with a market share of 0.47%.

Source: Hitwise Data, Oct 2007

Source: http://www.nielsen-netratings.com/press.jsp?section=pr_netv&nav=3